QR Code Analytics
Complete guide to QR code analytics in Cutly. Learn how to track scans, analyze performance, and optimize your QR code campaigns with detailed metrics and insights.
Overview
QR code analytics in Cutly provide comprehensive tracking and analysis of your QR code performance. Every scan is automatically recorded with detailed metadata, giving you insights into scanning patterns, user behavior, and campaign effectiveness across different contexts and platforms.
QR code tracking is enabled automatically when you create QR codes. No additional setup required.
Each scan captures comprehensive metadata for detailed campaign analysis.
QR Code vs Link Analytics
QR code analytics are tracked separately from regular link clicks, allowing you to distinguish between direct link visits and QR code scans. This helps you understand which channels perform better.
QR Code Tracking
Understanding how QR code tracking works will help you leverage the full potential of your QR code campaigns.
QR Code Creation
When you create a QR code, it's linked to your short URL with unique tracking parameters.
Scan Detection
When someone scans the QR code, their device makes a request to your short URL.
Data Collection
Our system captures scan metadata including location, device info, and timing.
Analytics Processing
Data is processed and made available in your analytics dashboard in real-time.
1{
2"qr_code_id": "uuid-qr-id",
3"short_link_id": "uuid-link-id",
4"tenant_id": "uuid-tenant-id",
5"scan_data": {
6"visitor_ip": "192.168.1.1",
7"user_agent": "Mozilla/5.0...",
8"device_type": "mobile",
9"browser": "Safari",
10"os": "iOS",
11"country": "US",
12"city": "New York",
13"scanned_at": "2024-01-15T10:30:00Z"
14}
15}Scan Analytics
Scan analytics provide detailed insights into how your QR codes are being used and by whom.
Total number of times your QR code has been scanned.
Estimated number of unique individuals who scanned your QR code.
Average scans per unique scanner (repeat scan rate).
Performance Metrics
Key performance indicators help you measure the success of your QR code campaigns and identify optimization opportunities.
QR Code Optimization Tips
• Place QR codes at eye level for better scan rates
• Ensure sufficient contrast between QR code and background
• Test QR codes across different devices and lighting conditions
• Include a clear call-to-action near your QR code
Geographic Insights
Geographic analytics reveal where your QR codes are being scanned, helping you understand your audience distribution and optimize location-based campaigns.
Device & Platform Data
Understanding the devices and platforms used to scan your QR codes helps optimize the user experience and ensure compatibility.
Campaign Optimization
Use QR code analytics to optimize your campaigns and improve scan rates and user engagement.
Placement Testing
Test different QR code placements to find optimal scan rates.
Timing Optimization
Deploy QR codes when your audience is most active.
Context Optimization
Adapt QR codes to the context where they'll be scanned.
Best Practices
Follow these best practices to maximize the effectiveness of your QR code analytics and campaigns.
Next Steps
Continue exploring analytics features
Getting Help
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