Link Analytics

Comprehensive guide to understanding and using link analytics in Cutly. Learn how to track clicks, analyze performance, and optimize your short links with detailed metrics and insights.

Overview

Link analytics in Cutly provides comprehensive tracking and analysis of your short link performance. Every click is automatically recorded with detailed metadata, giving you insights into your audience behavior, geographic distribution, device preferences, and engagement patterns.

Automatic Tracking

Analytics tracking is enabled automatically for all short links. No setup required.

Zero configuration

Real-time data collection

Privacy-compliant tracking

Rich Data Collection

Each click captures comprehensive metadata for detailed analysis.

Geographic location

Device and browser info

Referral source tracking

Data Collection Details

Analytics data is collected when users click on your short links. The data includes technical information about the user's device and location (based on IP address) but does not include personally identifiable information.

Analytics Dashboard

The analytics dashboard provides a comprehensive overview of your link performance with interactive charts and detailed metrics.

Accessing Link Analytics

Multiple ways to view your link performance data

Main Analytics Dashboard

View aggregated analytics for all your links in the main Analytics section.

Individual Link Analytics

Click on any link in your dashboard to view detailed analytics for that specific link.

Quick Stats

View click counts and basic metrics directly in the links list view.

Dashboard Features

Interactive charts and graphs

Real-time data updates

Customizable date ranges

Export capabilities

Chart Types

Line charts for trends

Bar charts for comparisons

Pie charts for distributions

Area charts for volume

Key Metrics

Understanding the key metrics available in link analytics will help you make data-driven decisions about your marketing campaigns.

Total Clicks

The total number of times your short link has been clicked.

Includes:

All unique clicks

Repeat visitors

Unique Visitors

Estimated number of unique individuals who clicked your link.

Based on:

IP address patterns

User agent analysis

Click Rate

The rate at which your link receives clicks over time.

Calculated as:

Clicks per day/hour

Trending patterns

Analytics Data Structure

Understanding the data collected for each click

📄click-analytics.json

1{
2  "click_analytics": {
3    "id": "uuid-analytics-id",
4    "short_link_id": "uuid-link-id",
5    "tenant_id": "uuid-tenant-id",
6    "visitor_ip": "192.168.1.1", // Anonymized
7    "user_agent": "Mozilla/5.0...",
8    "referrer": "https://example.com",
9    "device_type": "desktop", // desktop, mobile, tablet
10    "browser": "Chrome",
11    "os": "Windows",
12    "country": "US",
13    "city": "New York",
14    "clicked_at": "2024-01-15T10:30:00Z"
15  }
16}

Geographic Data

Geographic analytics help you understand where your audience is located and optimize your content for specific regions.

Location Tracking

Country Level

Available on all plans

FreeCountry identification

City Level

Available on Pro and Business plans

Pro+City-level precision

Geographic Insights

Top performing regions

Regional engagement patterns

Time zone considerations

Geographic distribution charts

Device & Browser Analytics

Understanding your audience's device and browser preferences helps optimize user experience and ensure compatibility.

Device Types

Desktop60%

Mobile35%

Tablet5%

Example distribution - actual data varies by audience

Browser Data

Chrome65%

Safari20%

Firefox10%

Other5%

Operating Systems

Windows45%

iOS25%

Android20%

macOS10%

Optimization Tips

• Ensure your destination pages are mobile-optimized if you have high mobile traffic

• Test compatibility across different browsers, especially your top performers

• Consider device-specific landing pages for better user experience

Time-Based Analysis

Time-based analytics reveal when your audience is most active, helping you optimize campaign timing and content scheduling.

Temporal Patterns

Hourly click distributionPro+

Daily activity patterns

Weekly trends

Monthly comparisons

Peak Activity Times

Weekdays9 AM - 5 PM

Evenings6 PM - 10 PM

Weekends10 AM - 2 PM

Real-Time Tracking

Real-time analytics provide instant feedback on your link performance, allowing you to monitor campaigns as they happen.

Live Updates

Instant click notifications

Real-time dashboard updates

Live performance metrics

Real-Time Benefits

Monitor campaign launches

Detect viral content early

Quick issue identification

Immediate optimization

Real-Time Notifications

Stay informed about your link performance

New click detected! 🎯

Link: example.cutly.com/abc123
Location: New York, US
Device: Mobile (iOS, Safari)

Performance Optimization

Use analytics insights to optimize your link performance and improve engagement rates.

Optimization Strategies

A/B Testing

Test different destination URLs to see which performs better.

Timing Optimization

Share links when your audience is most active.

Geographic Targeting

Focus on regions with highest engagement rates.

Performance Metrics

Click-through Rate2.5%

Engagement Rate68%

Bounce Rate32%

Conversion RatePro+

Data Access

Your analytics data is accessible through the Cutly dashboard interface. All data is securely stored and only accessible to authorized team members.

Dashboard Access

Real-time analytics dashboard

Interactive charts and graphs

Detailed link-specific views

Export capabilitiesPro+

Data Export Options

CSV export for Excel analysisBusiness

PDF reports with chartsBusiness

Scheduled email reportsBusiness

Custom date range exportsPro+

Accessing Your Data

How to view and export your analytics data

View in Dashboard

Access all analytics data through the main Analytics section in your dashboard.

Export Data

Use the export buttons in the dashboard to download data in various formats (Pro+ plans).

Schedule Reports

Set up automated reports to be delivered to your email (Business plan).

External API Access

For external integrations and programmatic access to analytics data, contact our support team to discuss dedicated API solutions available on Enterprise plans.

Best Practices

Follow these best practices to get the most out of your link analytics and improve your marketing performance.

Do's

Monitor analytics regularly to identify trends

Use UTM parameters for detailed tracking

Segment your audience based on behavior

Set up alerts for unusual activity

Export data for deeper analysis

Don'ts

Don't ignore geographic patterns

Don't make decisions based on small data samples

Don't overlook device-specific performance

Don't forget to consider time zones

Don't share analytics data publicly

Next Steps

Continue exploring analytics features

QR Analytics

Learn about QR code tracking

Reports & Export

Generate detailed reports

Getting Help

Email Support

Get detailed help via email

support@cutly.com

Response within 24 hours

Live Chat

Instant help from our Chatbot

Available 24/7

Pro+ users only

Documentation

Comprehensive guides and examples

Always Available

Self-service help

Can't find what you're looking for? Contact our support team

On this page