Analytics & Insights

Comprehensive analytics and insights documentation for the Cutly platform. Learn how to track, analyze, and optimize your short links and QR codes with detailed metrics and reporting.

Overview

Cutly provides comprehensive analytics and insights to help you understand your audience, track performance, and optimize your link and QR code campaigns. Our analytics system collects detailed data on every click and scan, providing you with actionable insights to improve your marketing efforts.

Link Analytics

Track clicks, geographic data, device information, and referral sources for all your short links.

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QR Analytics

Monitor QR code scans with detailed tracking of scan locations, devices, and timing patterns.

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Reports

Generate comprehensive reports and export data for further analysis in external tools.

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Analytics Features

Our analytics system provides a comprehensive view of your link and QR code performance with real-time data collection and advanced reporting capabilities.

Real-Time Tracking
Live click and scan notifications
Instant dashboard updates
Real-time performance metrics
Geographic Insights
Country-level tracking
City-level precision
Regional performance analysis
Device & Browser Data
Device type classification
Browser and OS detection
User agent analysis
Performance Metrics
Click-through rates
Time-based analysis
Referral source tracking

Getting Started

Analytics tracking is automatically enabled for all links and QR codes created in your Cutly account. No additional setup is required - data collection begins immediately upon creation.

Accessing Your Analytics
1

Navigate to Analytics

Go to the Analytics section in your dashboard sidebar.

2

View Dashboard

See an overview of all your analytics data with interactive charts and metrics.

3

Drill Down

Click on specific links or QR codes for detailed individual analytics.

Data Collection

Every click and scan is automatically tracked with comprehensive metadata to provide you with actionable insights.

Collected Data Points

Here's what we track for every interaction:

📄analytics-data.json
1{
2  "short_link_id": "uuid-here",
3  "tenant_id": "uuid-here", 
4  "visitor_ip": "192.168.1.1",
5  "user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64)...",
6  "referrer": "https://google.com",
7  "device_type": "desktop", // desktop, mobile, tablet
8  "browser": "Chrome",
9  "os": "Windows",
10  "country": "US",
11  "city": "New York",
12  "clicked_at": "2024-01-15T10:30:00Z"
13}

Privacy First

All analytics data is anonymized and aggregated. We don't store personally identifiable information and comply with GDPR and other privacy regulations.

Available Metrics

Cutly provides a comprehensive set of metrics to help you understand your audience and optimize your campaigns.

Basic Metrics
Available on all plans
Total Clicks/ScansAll Plans
Geographic DataAll Plans
Device TypesAll Plans
Basic Time DataAll Plans
Advanced Metrics
Available on Pro and Business plans
Hourly DistributionPro+
Referrer AnalysisPro+
Top Performing LinksPro+
Trend AnalysisPro+

Plan Differences

Different subscription plans provide access to different levels of analytics detail and functionality.

Free Plan
Basic analytics for getting started
Basic click counts
Country-level geo data
Device type breakdown
Last 30 days data
Pro Plan
Advanced analytics and insights
All Free features
City-level geo data
Hourly click distribution
Referrer tracking
1 year data retention
Business Plan
Enterprise-level analytics
All Pro features
Custom date ranges
Data export (CSV)
API access
Unlimited data retention

Privacy & Compliance

We take privacy seriously and ensure all analytics data collection complies with international privacy laws.

Data Privacy
No PII collection
IP anonymization
Aggregated reporting
GDPR compliant
Data Security
Encrypted data transmission
Secure data storage
Access controls
Regular security audits

Next Steps

Ready to dive deeper into your analytics data? Explore the specific documentation for each analytics feature.

Link Analytics

Learn how to track and analyze your short link performance.

QR Analytics

Understand QR code scan patterns and optimize your campaigns.

Reports & Export

Generate reports and export data for external analysis.

Getting Help

Email Support

Get detailed help via email

support@cutly.com

Response within 24 hours

Live Chat

Instant help from our Chatbot

Available 24/7

Pro+ users only

Documentation

Comprehensive guides and examples

Always Available

Self-service help

Can't find what you're looking for? Contact our support team

Analytics & Insights | Documentation